Diamond Prices

DIAMOND PRICES AND APPRAISALS

Diamond prices at the retail level are, of course, based on perceptions of what the market will bear and prices in large part are set according to the jewelers experience and feel for the "quality" of the stone. Most retailers do not go to the trouble or expense of an appraisal of all diamonds they sell, and indeed in a large portion of sales such an approach is not warranted (the average consumer does not ask for or understand such details). This should not, however, dissuade you (a well-educated consumer, right?) from asking what a diamonds grading parameters are.

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This solitaire diamond engagement ring contains...

A well-educated consumer is always on the winning end of a bargain. So before purchasing anything that's worth thousands of dollars, it's always best to do a little research. This applies especially to diamonds since they are luxury items, not a necessity. How then,

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